T.J. Jordan has a bold goal: to run the last record store in existence. When T.J. Jordan opened Revolver Records on Sept. 1, 2007, most people would have written it off as a pipe dream destined for failure. Two years later, Jordan and his staff are thriving at the Phoenix-based record store.
The store’s success, Jordan said, is down to one thing: It’s appealing to music lovers in search of something new.
“The people who come into record stores are coming in because they want something unique,” he said. “They’re not coming into to buy the latest Lil Wayne record. The only way record stores are going to stay in business is by appealing to the people who actually want to buy records.”