SomaFM powers discovery, bucks Web radio trends

For some years now, I’ve been listening off-and-on to SomaFM’s astounding radio station Indie Pop Rocks! and have, as a result, been introduced to some music that has stuck with me over years of listening, from Yo La Tengo and Pavement to Camera Obscura and The High Llamas.

SomaFM features a multitude of stations, and while most of its offerings are electronic in nature, some other notable stations with which I find interest include the recent Noise Pop Radio!, Covers — a station devoted to cover songs, and a dance rock station, PopTron! Across all its stations, SomaFM showcases artists from the obscure to the instantly recognizable.

Where something like last.fm or Pandora may offer some computer-generated discovery, the guided discovery of radio is where it can cull real power. Where most over-the-air radio has fallen into the mundaneness of the mainstream, SomaFM stands strong. For some, the variety may seem overwhelming — but with some time and patience, it transforms from something disparate and unrecognizable to the familiar.

Leave a Reply

You must be logged in to post a comment.